In the increasingly competitive digital marketing world, there are always new SEO tools appearing on the online map, but with dozens of options available, it can be overwhelming to decide which is worth the investment. Ahrefs is among one of the most popular marketing suites out there. But, just like any other tool, it comes at a cost. So, what benefits do Ahrefs bring that justify its price tag and what is the cost of investing in Ahrefs? In this blog post, we will dive deep into analyzing whether or not investing in Ahrefs is truly worth it for your marketing and SEO needs.
What is Ahrefs?
Ahrefs is a well-known digital marketing toolkit designed for SEO professionals and website owners who want to optimize their online presence. It offers such features as keyword research, backlink analysis, content auditing, and rank tracking to help users develop and execute targeted digital marketing strategies. Ahrefs helps businesses uncover valuable information about their competitors and discover potential gaps and growth opportunities within their own digital landscape.
What are the Features and Benefits of Ahrefs?
- In-depth keyword research:
One notable aspect of this platform is its ability to conduct in-depth keyword research, giving valuable insight into the terms your target audience is using in their search queries. With this information, it can optimize the content and maximize your website’s visibility in the search engine results pages. It is also relatively more accurate compared to Google, according to help.ahrefs.com.
- Robust site audit feature:
Ahrefs also provides a robust site audit feature that evaluates the overall health and performance of a website — identifying any technical issues that may hinder its search rankings. This enables users to address these issues promptly and maintain a strong online presence.
- Content Explorer feature:
One of the things that makes Ahrefs stand out from other SEO tools is its “Content Explorer” feature. This feature gathers data from its index of over 8 billion webpages to provide high-value insights about the topics that are most popular among your audiences. It can identify emerging trends and benchmark how different websites rank in terms of keyword searches, backlinks, etc. Additionally, its query suggestions allow you to quickly find relevant keywords related to your topic so you can focus on optimizing your content for maximum visibility.
- Superior competitor analysis:
This platform also excels at competitor analysis, monitoring the strategies of rivals and staying ahead in the industry.
By leveraging Ahrefs’ features, businesses can improve their web presence, driving organic traffic to their site and ultimately boosting conversions and revenue. But, even a website with a strong reputation can have areas to improve.
What is The Cost of Investing in Ahrefs
- Only one power user seat:
Another consideration is that all plans (even the most expensive one) only come with one ‘power user’ seat. This means that an organization with multiple teams or departments who need access to Ahrefs will need to purchase additional licenses. This can be very inconvenient for both small and large businesses.
- No built-in project management tools:
There are no built-in project management tools available to aid in backlink building. In other words, it can be a great tool to help with an SEO strategy and track results, but there are limited options available when it comes to contact outreach.
- Limited available languages & customer support:
Ahrefs also has limited support available for languages other than English, which might be a significant issue for international users. Notably, Ahrefs only supports 13 languages, including English — this isn’t uncommon for SEO toolkits, just something to take note of. Furthermore, there is no phone support; thus, all customer interactions are done via live chat or email.
- Inferior page speed optimization & data output:
Another thing that Ahrefs could improve on is its page speed optimization. Although it may provide a tool to let you know the page speed, Ahrefs doesn’t perform page speed optimization. Also, it basically only shows search volume, CPC, and competition, whereas some other competitors (such as SEMrush, Moz, and GTMetrix) show a lot more data on each term.
How does Ahrefs compare in price to other SEO tools?
Navigating the landscape of different SEO toolkits can be a daunting task, especially when comparing their price points. The cost of Ahrefs is comparable to that of other prominent SEO tools available in the market; its pricing ranges from $99 to $999. When weighing factors such as data accuracy, user-friendliness, and the capability to provide actionable insights, the value offered by Ahrefs becomes apparent. Ultimately, the key to choosing the right SEO tool comes down to finding the optimal balance between cost, quality, and functionality for individual businesses. While the subscription fees may seem steep at first glance, any business that takes its digital presence seriously will spend a considerable amount of money on SEO tools anyway.
While it is a great tool for marketers and businesses, the cost of investing in Ahrefsultimately comes down to the user’s preferences and needs and the. Yes, it offers some very unique features, such as Site Audit, Content Explorer, Keywords Explorer, and Rank Tracker; however, it also has its fair share of downsides. Ahrefs might be a great choice for you, but there may be other alternatives that could better fit into your budget or provide different tools you are looking for. If so, contact us for a consultation and we will help you navigate the tricky landscape of SEO toolkits.