by Onycha Lee | Jan 26, 2023 | Career Development
From freelancer to full-time consultant, Ashley Dowden, founder and CEO of Dowden Consulting, has a one-of-a-kind story on how her business came to be. It has taken years to develop, but it was her dedication that led to her success. Ashley grew up in a small town in...
by Onycha Lee | Apr 21, 2023 | Analytics, Career Development, Social Media Marketing
The digital age has impacted and transformed the way businesses can successfully market their products and services. In today’s fast-paced society, social media plays a crucial role in many things, including helping companies connect with their target audiences...
by Onycha Lee | Apr 12, 2023 | SEO, Web Development
In the increasingly competitive digital marketing world, there are always new SEO tools appearing on the online map, but with dozens of options available, it can be overwhelming to decide which is worth the investment. Ahrefs is among one of the most popular marketing...
by Onycha Lee | Feb 28, 2023 | Career Development, SEO, Web Development
ChatGPT has taken the internet by storm since its release! Many people have been utilizing it for a variety of entertainment purposes. But can this chatbot also be beneficial to marketers and businesses? What exactly is ChatGPT and is this investment worth the risk?...
by Onycha Lee | Feb 22, 2023 | Analytics
Have you heard the latest HUGE news in the realm of digital marketing? This is that Google Analytics will stop processing data through Universal Analytics (or “UA”) and switch to Google Analytics 4 (or “GA4”) on July 1, 2023. In order to keep data secure in Google...
by Onycha Lee | Jan 20, 2023 | Web Development
One of the key components to creating a successful website is understanding the importance of UI/UX design (User Interface and User Experience). This combination involves combining design with user behavior insights to create an optimal experience on any digital...
by Onycha Lee | Jan 17, 2023 | SEO
In an industry where search engines continue to evolve and websites continue to be made, it’s so important to know how to create website content that will be found by Google, therefore being found by your target audience. With the right approach, SEO content...
by Onycha Lee | Jan 7, 2023 | Email Marketing, Simplified Tool
We always search for ways to refine and improve our clients’ needs. That’s how we recently implemented an innovative digital marketing strategy for Simplified Tool that resulted in unprecedented levels of client satisfaction. The Challenge Simplified Tool...
by Ashley Dowden | Dec 16, 2022 | Uncategorized
It is essential for digital marketers to stay ahead of the ever-changing landscape and be willing to learn new strategies, tactics, and trends. In order to remain successful, many people in the digital marketing world choose to hire a professional or outsource the...
by Onycha Lee | Nov 25, 2022 | Career Development, Unpaid Internships
Internships are a great way to integrate yourself into any career field. They provide real world experience and the opportunity to understand what career you’re actually interested in. After attending the Elkhart Area Career Center for only 6 months, I started...
